Craig Calsbeek Packaging Speaks To Quality and Durability


Craig Calsbeek Graphic Design recently completed the packaging graphic design for Aquatech USA’s full line of professional photographic accessories. This soft goods product line specifically protects photo equipment and assists shooting in harsh environments such as rain, snow, dust, and the daily burden of professional use. There are 6 separate product lines and 32 sku’s.


Calsbeek collaborated with Aquatech USA art director Phil Gallagher. Calsbeek explains: “I was tasked with taking this new product line from an existing ‘plain box’ packaging to a sophisticated look that speaks to the quality of materials, and the products durability in form and function. It needed to communicate a brand message representing Aquatech’s superior reputation amongst working professionals.


Each clear, bold design allows for quick retail recognition of its contents and cutouts helps the consumer get a look and feel of the enclosed products material.” Adds Laurence Smith of Aquatech USA: “For our complex packaging project we found Craig Calsbeek Graphic Design able to combine creative and technical expertise to the project in equal measure, ensuring that even the smallest detail was taken care of, and the final result, we have great looking products.”