Design Womb Dips Into Humor For Retail Ready Branding

dipamticshead

Design Womb, the full-service graphic design studio of Nicole LaFave, has developed a set of retail ready dip packages with custom developed wrap-around sleeves for Dipnotic Dips.  The product is made from “health all-natural ingredients, but they don’t taste healthy, they just taste delicious.” Says LaFave, who served as art director and designer on the project: “We worked to launch this brand from the ground up and the food packaging design reflects our art direction, brand voice, copywriting, photography, brand identity and logo design.

dipnotics-vegan-dip-packaging-design-12

We helped define the brand’s quirky personality through humor and playful lab-like layout. The dip packaging is colorful and we used humor in the brand voice to keep things light-hearted and healthy.” The firm also designed the website. In addition to LaFave, credits go to Zach Golden for copywriting and brand Voice and Lucy Hewett for photography.

dipnotics-vegan-dip-packaging-design-13