Dove Creates Refillable Deodorant Package

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Dove, one of the largest beauty brands, has created its first ever refillable deodorant, turning what was a ‘throwaway’ item into a commitment to sustainability and and bringing about a milestone in Dove’s commitment towards fighting plastic waste. Dove worked with A Plastic Planet and Dutch design consultancy VanBerlo to revolutionize its use of materials, with the entire design and manufacturing process based around a mission to avoid excess material use.

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The sleek, minimalist aesthetic keeps the use of raw materials to a minimum, with the Dove logo laser-engraved on to avoid using extra materials. And in order to fulfill its promise of ‘buy once, refill for life,’ the refillable case is made from super-durable stainless steel. The cases are packaged in 100% FSC-graded paper from well-managed forests. Dove has rethought its refill packaging too; 98% of the plastic used is now recycled plastic. and mono-materials are used for better recycling.

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The refillable deodorant forms part of the brand’s ongoing sustainability initiative that will reduce the use of virgin plastic by more than 20,500 tons per year. “Our refillable deodorant represents a new, more sustainable way of consumption – reinventing the daily deodorant for a planet in crisis,” says Augusto Garzon, Dove Global VP of Deodorants. “Thanks to this sleek, minimalist design, we’ve created something that is more sustainable and more desirable.”