God Of The Sea Supports Brewer’s Mission

CANSHEAD

MiresBall has designed the packaging for a new beer by Coronado Brewing introduced in collaboration with the Surfrider Foundation. Since a portion of sales go to the foundation to support its mission of protecting the ocean and beaches, it was natural that the design advance the theme.

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Creative Director John Ball explains that the name CoastWise was selected for its meaning, “following the coast,” which gives a nod to both brands. Created by Associate Creative Director Miguel Pérez and Senior Designer Shawn Ritzenthaler, the can, carton and master carton features playful lettering and an illustration inspired by a sea-protecting Poseidon, giving the look a whimsical aura. The project follows a successful rebrand of the Coronado company by MiresBall in 2015, including its brand tagline “Stay Coastal.”

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