Haberman Pays Homage To The Old Neighborhood

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Old Neighborhood Foods, a Massachusetts-based fourth-generation family-owned food company, launches  nationally its branding, package design and website for its Waterhill Naturals & Organics brand, with Minneapolis creative agency Haberman. “Old Neighborhood is focused on giving back to the community that has given so much to them, so the new branding pays homage to the company’s rich neighborhood legacy,” said Jeff Berg, Haberman creative director. “Its business has been on the same street for more than 100 years — that’s some history.

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The new website evokes a sense of place as well, and family images in the background reinforce Waterhill’s rich tradition. The gingham packaging pattern is reminiscent of the classic picnic blanket used at family gatherings, and the bold colors give the products a striking shelf presence …” Adds Brian Wachtler, agency president and partner, “Waterhill Naturals believes eating clean, natural foods is a way of life — and you can taste it in its products. We’re honored to work alongside this brand to elevate its presence nationally, as it rolls out the new organic and all natural products we’ve helped brand into the marketplace.”

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