Tessamae’s Fresh Food Company turned to Harvey, a brand activation agency, to help its condiments product line better stand out on the shelf. The Sparks MD-based agency refreshed identity, including a refined logo mark and a series lighthearted illustrations that reflect the brand’s playful spirit and overall mission to “Simplify Food. Amplify Life.”
As part of the project, Tessamae’s signature wax bottle toppers were redesigned as simplified, color-coordinated wrappers that match the clean and flavor-forward label graphics. It all adds up, say the designers, to a clean and colorful aesthetic that doesn’t take itself too seriously.