Single malt Scotch brand The Balvenie has launched a new range of three whiskies with packaging design by London-based studio Here Design. Building on a longstanding relationship with parent company William Grant & Sons, the project for The Balvenie Stories treats the whiskey packages as book covers that tell tales of human character, endeavor and craft. Featured are original illustrations by British print artist Andy Lovell who was commissioned to create bespoke artworks that visually represent real-life stories behind the people who make The Balvenie.
The back of each pack is given over to a long form description of the whiskey story with signatures from the different characters who played a vital role in their production. Here Design Creative Partner Mark Paton says: “We wanted to ensure that the design was bold and Andy’s artwork was just that — handmade expressive textures from his work hark back to the physical craft of producing whiskey which brought the stories to life.”