Johnnie Walker Toasts Gender Equality

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In conjunction with Women’s History Month in March, the Johnnie Walker brand has added a female counterpart to its graphic look – Jane Walker – and parent company Diageo has announced it will donate $1 for each bottle sold to relevant non-profits such as Monumental Women and She Should Run.

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Anomaly, creative agency of record for Johnnie Walker, created the campaign, which includes logo and package design as well as full page print ads featuring a striding Jane in similar pose to the original striding man illustration. Explains Stephanie Jacoby, a Vice President at the client: “We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality.”

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