LRXD Sweetens Packaging for Sugar Substitute

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LRXD has created packaging for Sola, a sugar substitute that is also being introduced in a line of low-carb and low-sugar branded products. In addition to designing the product packages, the Denver firm — which describes itself as a “health and happiness advertising agency” is responsible for an integrated marketing effort that includes positioning, advertising, digital, social media, POP and collateral materials. Sola is positioned as healthful and flavorful.

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Bright red packaging is offset by a swatch of complementary color – a different hue for every SKU – and photography gives shoppers a peek at each product as through “cutaway” windows. Copy is sparse and white. “We used the angled color blocking and transparent windows to create something eye-catching and iconic at a shelf,” said creative director Andy Dutlinger. “It was also essential to communicate to shoppers that these products allow them to cut out sugar without sacrificing the taste they’ve always loved.”

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