Martell Identity Drinks In Three Centuries of History

MARTELLHEAD

Paris-based Yorgo & Co. has redesigned the identity and packaging for Martell, the three century old cognac brand owned by Pernod Ricard and sold worldwide.

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The design firm explains: “When redesigning the identity of Martell, we explored the luxury cognac house’s archives, bringing back details from 300 years of history. We drew a new swift, revived a timeless shield, created exclusive typefaces, and set the global corporate identity brand guidelines.”

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Photos: Louis David Najar Vasquez

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