Mello Yello has a new attitude via United Dsn of San Francisco. The new design, described as “bold and unapologetic,” features a vertically-scripted black “MY” logo across vibrant yellow packaging, and silver “MY” on black packaging for Mello Yello Zero.
The previous design used green and and orangish-red color against a yellow backdrop. The new look is rolling out across the country and appears on all Mello Yello and Mello Yello Zero bottles and cans. The brand’s new “This is MY World” marketing campaign includes out-of-home advertising, radio and in-store point-of-sale. Coca-Cola is the parent company.