Neenah Relaunches Soft Touch TOUCHÉ Papers

NEENAHHEAD

Neenah has relaunched TOUCHÉ® Papers. The name TOUCHÉ, which comes from the French verb toucher, meaning, “to touch,” depicts the essence of these papers. Says Auburne Gahlman, Marketing Manager, Neenah:  “Soft touch papers are ideal for projects that are meant to get noticed. Handing someone a business card that not only looks beautiful, but also feels unique is guaranteed to make an impression. An elegant book cover with this soft, subtle texture instantly invites the consumer to reach out and touch it. These papers are elegant and sophisticated, are known for their on-press performance, and offer a luxurious touch like no other paper can.”

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The refresh includes the addition of three new colors and a 91 bright white to the TOUCHÉ palette, thus extending the lineup from deep black to bright white.  As such, the complete TOUCHÉ lineup now includes 10 colors and three whites. New colors include Sterling, a warm leather-like gray; Concord, a deep grape hue; and Saffron, as rich a color as its culinary namesake. TOUCHÉ joins a collection of other “soft touch” paper brands in the Neenah family, notably PLIKE® and SLIDE™. These soft touch papers offer three unique benefits to specifiers: First, the colors are dyed through, eliminating those less-than desirable white edges on boxes and business cards. Next, the soft touch finish is on both sides of the paper. Third, they are especially receptive to specialty techniques including foil stamping, embossing and engraving. In fact, these papers are most commonly chosen for applications where the “touch” factor is preeminent and the paper is key to the design. Think: business cards, covers, folders, greeting cards, magazine covers, and of course, packaging.

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Get a free copy of new TOUCHÉ swatchbook, through Neenah representatives.