New Labels Evoke Soul Of Verona Winery

HANGARHEAD

“Brightness, freshness and natural elegance” are key features of a new design by Hangar Design Group for the Selezione line of Tommasi, the Valpolicella’s historic wine cellar. The restyling is part of a branding project that emphasized the value of the Tommasi name throughout the range of wines offered by the Verona winery. The name of the winery is appears in the foreground of the label, which also  features stylized illustrations of the local area and a light italic type that designating the relevant vineyard for each wine.

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“This project,” says Alberto Bovo, Chief Creative Director of Hangar Design Group, is coherent with the goal of creating value around a representative brand of the best Italian wine tradition, in order to express the best quality that has always distinguished Tommasi’s soul…”

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