Canada’s Ultima Foods has refreshed its Olympic Dairy brand, emphasizing its connection to nature and to British Columbia farms, out in the west of Canada, where much of its sales are. Montreal design agency lg2 has completed a repositioning, including the brand identity and packaging for dozens of products including yogurts, kefir, sour cream, and cream cheese.
Explains Anne-Marie Leclair, Partner, Vice-President, Strategy, at lg2: “We looked to the brand’s location in beautiful BC and the positive energy that Canadians associate with the west coast for our inspiration. Nature, well-being, health, the sea and mountains, responsible consumption, wholesome food and balanced lifestyle — all these features also describe the Olympic family, especially as the entire range is natural and organic. It would have been a huge miscalculation to ignore Olympic’s origins and DNA. We instead decided to leverage the BC spirit and lifestyle to redefine the brand’s essence.”