The Creative Pack and Hornall Anderson have combined to develop a new look for La Terra Fina that focuses on freshness, real ingredients and human connection. Branding and design firm Hornall Anderson was tasked with transitioning a dated visual system into an identity that emphasizes the consumer experience and enjoyment.
The Creative Pack’s challenge was to apply the new look to the entire line and maintain the integrity of the brand for all packaging and branding needs. The new wordmark, featuring inviting hand drawn letterforms, is intended to represent quality ingredients and personal care. A rubber-stamp like seal reinforces the commitment to quality and timeless values.
The design is a composition of watercolor swashes and ingredient photography which evoke “a poetic dance of ingredients” being chopped, tossed and thrown together in preparation. The packaging architecture underscores a message of fresh, inviting and wholeheartedness that the creative firms believe will have longevity in the marketplace. Hornall Anderson is based in Seattle WA and The Creative Pack in Manhattan Beach CA.