Packaging Peels Away Any Consumer Confusion

TFIHEAD

Two years ago, Inventor and a Principal at Airigan Solutions, LLC, Bonnie Tyler, was asked to bring her popular deviled eggs to a party. She arrived empty handed because she was unable to cleanly peel the eggs. The following day she invented The Negg™ – a fast, easy, fun kitchen tool. While the original product packaging served its purpose to get the product off the ground, TFI Envision was recently asked to redesign the packaging to make its purpose clearer to consumers.

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Elements of the design firm’s solution include: the front of the package incorporate all new photography of the product with an ‘egg’ inside the product to quickly identify product usage; the sides feature new photography of the instruction sequence to demonstrate how the product works; and the box top is color coded with a gingham pattern that matches SKU color to make it easy for shoppers and to bring more warmth personality to the product.

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