Pearlfisher Goal Is ‘Goosebumps’ For Music Brand

BANDOHEAD

B&O Play, the younger sibling of Danish electronics brand Bang & Olufsen, is in the business of making listeners feel something with beautiful music but it’s product-centric packaging design did not reflect this emotional positioning. According to the Pearlfisher team, the goal was to create packaging that produces “goosebumps” even before the consumer presses play.

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Says Pearlfisher: “Drawing from the rich, tactile world of print magazines – one of inspiring stories of place, space, emotion and mood – we looked to capture the anticipation of beautiful music with a narrative approach to design.” The B&O Play product line features portable headphones and wireless speakers.

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