Pearlfisher Goal Is ‘Goosebumps’ For Music Brand


B&O Play, the younger sibling of Danish electronics brand Bang & Olufsen, is in the business of making listeners feel something with beautiful music but it’s product-centric packaging design did not reflect this emotional positioning. According to the Pearlfisher team, the goal was to create packaging that produces “goosebumps” even before the consumer presses play.


Says Pearlfisher: “Drawing from the rich, tactile world of print magazines – one of inspiring stories of place, space, emotion and mood – we looked to capture the anticipation of beautiful music with a narrative approach to design.” The B&O Play product line features portable headphones and wireless speakers.