Rebrand By Retail Voodoo Salutes American Hops

YAKIMAHEAD

Yakima Chief Hops is a 100% grower-owned international provider of American style hops. With a goal of global leadership and ecommerce, they turned to Seattle-based brand strategy firm Retail Voodoo to help establish a new brand strategy. The Retail Voodoo team created a new logo that represents the past, present, and future of the organization, as well as the science of hop growing.

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“We wanted to celebrate their American heritage by using an earthy red and blue that set the stage for a modern, Americana theme: timeless, bold, and iconic,” says Founder/Chief Strategist David Lemley.  The new tagline reads: “American Hops from the Pacific Northwest” while interlocking rings of the new logo are connected with a stylized hop cone that mirrors the company’s core mission of connecting family farms with quality breweries. The full rollout and launch of the brand coincided with the September hops harvest.

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