Rule29 Builds Coffee House Brand From Ground Up

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Working with new Glen Ellyn IL coffee house, Blackberry Market, allowed creative agency Rule29 to influence a brand from the ground up. Starting with the identity, Rule29 created a logo and print materials that reflect the community-centric “by-hand” atmosphere. Colorful stickers turn ordinary packaging into fanciful food delivery devices, while clear labels printed with white opaque ink allow the restaurant’s signature cold brew coffee to entice patrons.

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Collaborating with an interior designer and using natural, textural elements, the agency helped create a space and color plan that sets the tone for a warm, inviting and eclectic experience. Bright pops of chartreuse make for a unique accent color against the brand’s deep violet hue, while swirling circle patterns echo the logomark. The market’s new easy-to-navigate website brings their food and atmosphere to the forefront with large background images of the space and menu items.

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