THINX Packaging Strikes At Taboos

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Founder Miki Agrawal of THINX is trying to break taboos about the female body in general, and periods in particular. THINX primary product offering is a line of stylish, reusable underwear that acts as full or backup protection during menstruation.

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Packaging for its newest product, an organic tampon, fits into the goal of demystifying body parts and functions. Graphics feature an illustrated vagina front and center on a plastic sheath that goes over a thin red and white package. When the consumer slides the plastic upward to open the box, the image of a tampon appears, thus mimicking the motion of inserting or removing the tampon.

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