Visibility Is Key For New iPhone Product Category


Craig Calsbeek Graphic Design recently completed branding and package design for the AxisGO™ Smartphone System by Aquatech Imaging.  The challenge was to develop a logo and package design for a relatively new product category, in this case a smartphone imaging system that protects the iPhone while users shoot still or video photography underwater.


Every effort was made to have the product clearly visible, and to lead with the function and features to the consumer. The full-line packaging project will include multiple accessories including interchangeable wide-angle lenses, dome ports and sports leashes. The Calsbeek firm is based in San Diego CA.