Visibility Is Key For New iPhone Product Category

AXISHEAD

Craig Calsbeek Graphic Design recently completed branding and package design for the AxisGO™ Smartphone System by Aquatech Imaging.  The challenge was to develop a logo and package design for a relatively new product category, in this case a smartphone imaging system that protects the iPhone while users shoot still or video photography underwater.

AXISGO-FRONT

Every effort was made to have the product clearly visible, and to lead with the function and features to the consumer. The full-line packaging project will include multiple accessories including interchangeable wide-angle lenses, dome ports and sports leashes. The Calsbeek firm is based in San Diego CA.

AXISGO-BACK