Wine Label by Watermark Drips In Detail

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Jake Busching Wines believes in soil-to-bottle wine growing and has brought that focus to bear in its first releases, a small lot Viognier and Cabernet Franc. The label, by Watermark Design, reflects the spirit: like wine dripping down a tank during fermentation, the texture across the label draws in the viewer without distracting with type.

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Fine details are captured and carefully reproduced, creating the illusion of coarseness. The dramatic back label, dripping in detail, used a rough-edged custom die to follow the wine’s path down the bottle, while text is limited to only the most essential details. The design firm is based in Charlottesville VA.

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