Snack Buddies Packaging Whimsy Reaches Kids and Adults

YASSOIC

Fortnight Collective has been helping transform the Yasso Frozen Greek Yogurt brand into an innovator in the ice cream space. The latest effort is reflected in Yasso’s launch of Snack Buddies, a line of 45-50 calorie frozen Greek yogurt bars positioned for families. The agency leveraged Snack Buddies whimsical personality to foster a balance that can appeal to both of Yasso’s target audiences — kids and adults — while reimagining snack time as a moment of friendship and creativity. Other Fortnight Collective projects for the client, over the past two years, have included an  integrated marketing campaign, brand website, and pint package design

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