Rinat Aruh

rinat-aruh

CO-FOUNDER, ARULIDEN, NEW YORK NY

Rinat Aruh is the co-founder of aruliden, a progressive brand strategy and design agency that bridges the gap between marketing and design through their process of producting. She is also the co-founder of tools-at-schools, a non-profit design thinking workshop dedicated to working with high school students in understanding and applying design thinking as a tool for problem solving. Rinat brings her non-traditional approach to design and marketing to a variety of companies. Through her work with brands such as MINI, Lacoste, Kiehl’s, Motorola and PUMA the agency has won numerous awards and contributed to successful product launches and brand experiences.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

Take risks. Take on projects where you truly believe and like the people behind them, a great idea is not enough. Be careful of how much work you do in exchange for royalty or equity. Surround yourself with really, really talented people.

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I was born in Tel Aviv, Israel to parents from Istanbul and raised in Houston. The combination of cultures has definitely affected my design sensibility and allowed me to thrive in chaotic environments.

FAVORITE COLOR?
White

FAVORITE TYPEFACE?
Publico by Commercial Type

FAVORITE APP?
SnoopWalk

FAVORITE WEBSITES?
Wikipedia

FAVORITE TV SHOW?
I don’t watch television

FAVORITE BOOKS?
Il Forchette by Bruno Munari

FAVORITE MOVIES?
ET

FAVORITE MUSICIANS OR BANDS?
Smokey and Miho

FAVORITE FINE ARTISTS?
Kaws

GREATEST STRENGTH AS A DESIGNER?
Being able to say “no”

WEAKNESS?
Extremely impatient

TALENT YOU WISHED YOU POSSESSED?
Patience

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Professional House Flipper

A MANTRA OR SAYING YOU LIVE BY?
Producting

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