Daniel Doernemann

DANIEL-DOERNEMANN

EXECUTIVE CREATIVE DIRECTOR, LOYALKASPAR, NEW YORK NY

Born and raised in Germany by designer parents, Daniel grew up in an environment fueled by creativity. He took his love of design to the esteemed Art Center College of Design in California. In 2007, Daniel moved to New York City to join loyalkaspar where he has helmed numerous brand identities, campaigns and strategy initiatives for diverse brands like ABC, Disney, U2, SYFY, USA Networks, Freeform, A&E & Amnesty International. His work has been on display at the MoMA and was honored by CA, PromaxBDA, D&AD among others.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Neuss (near Düsseldorf) in Germany and live in Brooklyn NY

DID YOU GO TO DESIGN SCHOOL?
Art Center College of Design

LEFTY OR RIGHTY?
Hands or Brain

MORNING PERSON OR NIGHT OWL?
Easy: Night Owl.

FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
Too hard

ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Yes but not enough; I know how to play a bit of piano and guitar

FAVORITE BOOK?
Siddhartha by Hermann Hesse

FAVORITE MOVIE?
Oh, too many. Most watched is likely North by Northwest. Movies I wish I made: Lost in Translation, Eternal Sunshine of the Spotless Mind, Boogie Nights, Stay, The Royal Tenenbaums, Ex Machina

FAVORITE SOCIAL MEDIA PLATFORM?
I love being social. I love media. And I love to keep them separate as much as I can.

FAVORITE FINE ARTIST?
Stanley Kubrick

FAVORITE CHARITY?
Last supported Al Gore’s The Climate Reality Project

FAVORITE FREE TIME ACTIVITY?
Hanging out with my daughter

COLLECT ANYTHING?
Not consciously, but it seems I have a lot of cameras

COLOR USED MOST OFTEN IN YOUR DESIGN?
Black

TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
I tend to want to design a new one for each project

DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
An aspirational role primarily. I’d love to do more if it. I love working in motion, especially for tv but you don’t get to hold your design in your hands as much or are able to justify buying one of those big archival drawers

DESIGN MENTOR/INSPIRATION/HERO?
Bass, Carson, Rand, Rams. Probably in this order

GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
I think a lot

ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Understand there sometimes is a difference between the best design and the right design

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Lost. Maybe a director or actor

A MANTRA OR SAYING YOU LIVE BY?
The hardest thing about creating a solution is really understanding the problem

< PREVHOMENEXT >