Danielle Beal

DANIELLE-BEAL

CREATIVE DIRECTOR, THE CREATIVE PACK, LOS ANGELES CA

After 10 years at one of the top London branding and packaging agencies, Danielle founded The Creative Pack based in Los Angeles. She is dedicated to exceptional creative work and strives for high service standards in everything TCP does. Their work for large retailers, independent brands, and small startups has been rewarded with over 60 international awards including the Vertex Awards, HOW, and GDUSA.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in London, living in Los Angeles CA

DID YOU GO TO DESIGN SCHOOL?
Brunel University, London, Design & Technology BA

LEFTY OR RIGHTY?
Righty

MORNING PERSON OR NIGHT OWL?
Night owl

ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
No, although in school we had to play the recorder

FAVORITE BOOK?
Currently reading Richard Branson’s Losing my Virginity

FAVORITE MOVIE?
I like a good chick flick, The Holiday

FAVORITE TV BINGE WATCH?
Right now it’s Suits

FAVORITE SOCIAL MEDIA PLATFORM?
Instagram

FAVORITE FINE ARTIST?
Monet

FAVORITE CHARITY?
St Judes

FAVORITE FREE TIME ACTIVITY?
Cooking

COLLECT ANYTHING?
Squashed pennies

DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
Food packaging is always printed, so it’s imperative it looks good as a final piece.

DESIGN MENTOR/INSPIRATION/HERO?
Always loved Seymour Powell’s product designs, Terrance Conran, Paula Scher

GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Keeping to just one project at a time

ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Stay true to your values and find a place to work where you can be yourself

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Chef

A MANTRA OR SAYING YOU LIVE BY?
Treat people the way you would want to be treated.

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