Kendra Lively

KENDRA-LIVELY

VICE PRESIDENT, CREATIVE, PHASE 3, ATLANTA GA/CHARLESTON SC/CHARLOTTE NC/DALLAS TX

After a decade of experience as a Creative Director, Kendra joined Phase 3 with its acquisition of Brand Fever in 2015. The lynchpin of the creative team, she guides projects from beginning to end, overseeing design innovation and execution to ensure it solves the defined business problem through creative excellence. With expertise in branding, integrated marketing campaigns, design systems and user interfaces, Kendra is a talented leader who inspires work that is individually motivating and collectively influential. Kendra holds a degree in fine arts from Georgia State University, where she graduated with honors. She completed internship engagements at FPD3 New Media and Lasertech Color. Kendra combines inspiring ideas, cultural movements, and a trendsetter mindset to transform ideas into visually groundbreaking material, which has been recognized by 40+ industry awards.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in St. Louis MO and now live in Atlanta GA

DID YOU GO TO DESIGN SCHOOL?
Georgia State University’s graphic design program

LEFTY OR RIGHTY?
Righty

MORNING PERSON OR NIGHT OWL?
Reformed night owl, reluctant morning person

FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
Not really

ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Quit piano lessons at age 10, I was told I’d always regret it – never have

FAVORITE BOOK?
Many Lives, Many Masters by Brian Weiss

FAVORITE MOVIE?
E.T. for nostalgic reasons, love watching it with my kids again

FAVORITE TV BINGE WATCH?
Most recently The Handmaid’s Tale

FAVORITE SOCIAL MEDIA PLATFORM?
Instagram

FAVORITE FINE ARTIST?
Too difficult to pick just one

FAVORITE CHARITY?
REAP (Reading is Essential for All People)

FAVORITE FREE TIME ACTIVITY?
Antiquing or working on a house project

COLLECT ANYTHING?
A vintage clutch collection started in my teens

COLOR USED MOST OFTEN IN YOUR DESIGN?
Red. But you’ll never see red in my personal life

TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
ITC Century is always a classic go-to

DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
Absolutely. I’ll always have a love for print, its tactile and experiential

DESIGN MENTOR/INSPIRATION/HERO?
Cipe Pineles, a trailblazer for women in design

GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is seeing the whole system, how it will all come together; weakness is never enough time to explore everything you wish you could

ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Learn and understand all the roles you interact with, be versatile, listen, ask questions and work on having the answers

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Interior Designer

A MANTRA OR SAYING YOU LIVE BY?
Work hard, but remember it’s just work

< PREVHOMENEXT >