Smrita Jain

SMRITA-JAIN

CREATIVE DIRECTOR, THE AQUARIO GROUP, NEW YORK NY

Smrita is an award-winning designer at The Aquario Group and a renowned artist at Surmrit Gallery of Art and Design. Her art has been showcased in New York, London, and India. A cultural documentary photographer, her first book, Creating Durga, gained international recognition and a second, an autobiography called Fat Free Samosa, is due for release in 2018. Smrita was the keynote speaker at KADLondon2017, a creativity conference, and has also spoken at Global Status of Women and Girls. She has exhibited at Pratt Institute, Javits Center, Queens Museum, The Juliana Curran Terian Design Center Pavilion, The Arthur M. Berger Art Gallery and The Nehru Center London. As a designer, she has worked with the likes of Wilbur-Ellis, Financial Accounting Foundation, Ernst & Young, WebMD, Manchester Designer Outlets, Google, JDRF, Tyco, Rockefeller Center Collaborative Research Center, NASCAR Hall of Fame, Ministry of Indian Tourism and Supreme Court Museum of India. She has won awards from, among others, GDUSA, Creativity International, Summit International Creative, London International Creative and Design Firms.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born and raised in New Delhi, India and currently living in New York City

DID YOU GO TO DESIGN SCHOOL?
Undergrad at Apeejay Institute of Design and an MS in Communications Design from Pratt Institute

LEFTY OR RIGHTY?
Thinking – left, writing – right

MORNING PERSON OR NIGHT OWL?
Depends on the previous day

FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
Alice, from Alice’s Adventures in Wonderland

FAVORITE BOOK?
I’m writing one

FAVORITE MOVIE?
Inside Out, Practical Magic, Mad Max: The Fury Road; reminds me of my sisters and how we fight with each other but they always come back to my rescue no matter what

FAVORITE TV BINGE WATCH?
Friends

FAVORITE SOCIAL MEDIA PLATFORM?
Instagram

FAVORITE FINE ARTIST?
Georges Seurat

FAVORITE CHARITY?
ASPCA, Animal Aid Unlimited, Friendicoes, Breast Cancer Research Foundation

FAVORITE FREE TIME ACTIVITY?
Sleeping

COLLECT ANYTHING?
I have an old soul and love to collect antiques and, because I travel a lot, postcards, fridge magnets, jewelry, and currency

COLOR USED MOST OFTEN IN YOUR DESIGN?
Love all colors, at present using a lot of blue

TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
Gotham is the new Helvetica

DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
75% of what I design is print and I love it

DESIGN MENTOR/INSPIRATION/HERO?
Tony Di Spigna, Graham Hanson, and other professors from Pratt, and Tapan Lal Dhar from India

GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is I work hard and with full passion; weakness is if I am working too long on a project, then I get bored, tired and lose interest

ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Please do not go to an interview and pretend that you have tons of experience. Have the willingness to learn and the courage to say it. It has worked like magic for me.

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Prime Minister of India, kidding! A vet or someone who works with animals or animal charity groups

A MANTRA OR SAYING YOU LIVE BY?
My father always says, “Never stop learning” and my mother always says “Always stay busy”

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