Stuart Whitworth

STUART-WHITWITH

CHIEF CREATIVE OFFICER, FLOOD CREATIVE, IRVINGTON NY

Stuart joined Flood Creative in 2008 after working in London, NYC and Philadelphia, and made a big impact with his courageous design style. His fresh thinking, collaborative approach and positive attitude, combined with a hunger for design excellence, help him create unique client experiences. As Chief Creative Officer, Stuart gives designers the insight and inspiration they need to foster award winning strategic design thinking. His typical British sense of humor and down-to-earth approachability leave an impression with all who collaborate with him. A passion for all things design has inspired him since he was old enough to hold a pencil. Still a hands-on designer himself, he contributes to projects with a “roll up our sleeves” mentality. Clients include Georgia Pacific, Trinchero Family Estates, Pepperidge Farm, Campbells, Kings Hawaiian, Coca-Cola, Shamrock Farms, Accel Foods, Briogeo, Reily Foods, Moet & Chandon, Boston Beer Company, PepsiCo and Kimberly Clark.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Warwickshire, England and live in Ridgefield CT

DID YOU GO TO DESIGN SCHOOL?
The Arts Institute in Bournemouth

LEFTY OR RIGHTY?
Righty

MORNING PERSON OR NIGHT OWL?
Morning person

FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
Indiana Jones or Han Solo

ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Clarinet as a kid

FAVORITE BOOK?
Pictorial Websters

FAVORITE MOVIE?
Empire Strikes Back, Raiders of the Lost Ark, The Great Escape, Godfather II, Snatch, Le Mans, not necessarily in that order

FAVORITE TV BINGE WATCH?
Stranger Things, Peaky Blinders, Mind Hunter

FAVORITE SOCIAL MEDIA PLATFORM?
Instagram

FAVORITE FINE ARTIST?
Evan Hecox, Annie Leibovitz, Andy Warhol, Damien Hirst. Julie Kraulis and Amy Shore are my new favorites

FAVORITE CHARITY?
Parkinsons UK

FAVORITE FREE TIME ACTIVITY?
Being a dad

COLLECT ANYTHING?
Everything, mid-century furniture, toy cars, watches, skateboards, design books, I have a problem

COLOR USED MOST OFTEN IN YOUR DESIGN?
Depends, black and white is usually where it starts

TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
Depends on the project but Gotham for a lot of everyday stuff

DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
We use print for a lot of the Flood promo work and some of our restaurant work

DESIGN MENTOR/INSPIRATION/HERO?
Poul Kjaerholm, Massimo Vignelli, the Eameses, Arne Jacobsen, Jean Prouve, Marc Newson, David Carson

GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Both the same: obsessive about creating great design

ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Be a sponge, there’s a lot to see and learn, don’t get cocky, you’re better than that

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Chef or an architect

A MANTRA OR SAYING YOU LIVE BY?
You can design everything

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