Theresa Koenig

THERESA-KOENIG

CREATIVE SERVICES MANAGER, LMI, TYSONS VA

Theresa is an award-winning multimedia design leader with more than 20 years of experience helping brands become icons. Her eclectic approach to creative pursuits has been evident for as long as she can remember; from a young age, she loved jewelry and metalworking, sewing and mixed media collage. This creative spirit led her to explore even more artistic interests during college. Since earning her BFA degree, Theresa has worked in a variety of agencies, corporations, associations, nonprofits and freelance gigs: among them Verizon, Special Olympics, Booz Allen, DXC Technology (formerly CSC) and NII Holdings (the Nextel brand in 5 Latin American markets). Theresa’s focus areas span branding, advertising, web and social media, UI/UX, packaging, exhibits and retail spaces. Her multidisciplinary style enables her to develop strategy, messaging and design into unified brand experiences that strengthen organizations’ identities, help solve business challenges and achieve greater impact. GDUSA, Print and CA have recognized her with awards. Theresa currently serves as creative lead and manager at LMI, a consulting firm dedicated to improving the management of government. In her free time, you can find her on the dance floor.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
A native of Northern Virginia and still live just outside of Washington DC

DID YOU GO TO DESIGN SCHOOL?
Virginia Commonwealth University

LEFTY OR RIGHTY?
Righty

MORNING PERSON OR NIGHT OWL?
Night owl

ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
As a child I played the piano and violin, as an adult I have tried to learn the guitar and djembe drum. I love music, it inspires and speaks to my soul.

FAVORITE BOOK?
The Spark: Igniting the Creative Fire That Lives With Us All, by John U. Bacon

FAVORITE TV BINGE WATCH?
Mad Men

FAVORITE SOCIAL MEDIA PLATFORM?
Facebook

FAVORITE FINE ARTIST?
Johannes Vermeer

FAVORITE CHARITY?
SPCA

FAVORITE FREE TIME ACTIVITY?
Latin dance, especially bachata and salsa

COLLECT ANYTHING?
Handmade art tiles by Sid Dickens and Houston Llew

COLOR USED MOST OFTEN IN YOUR DESIGN?
Currently our corporate brand colors, PMS 2748 (blue) and PMS 166 (orange).

TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
Currently our corporate font Roboto, and I prefer sans serif fonts in general

DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
Print is my primary medium

DESIGN MENTOR/INSPIRATION/HERO?
Paul Rand, Milton Glaser, Saul Bass, Paula Scher

GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strengths are attention to detail, design with a purpose, and organization; weakness is drawing

ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Always continue to learn and expand your skills

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Musician

A MANTRA OR SAYING YOU LIVE BY?
If you stumble, make it part of the dance

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