Tsilli Pines

TSILLI-PINES

DIGITAL CREATIVE DIRECTOR, FINE, PORTLAND OR

Tsilli has been designing digital experiences since the dawn of the web browser and has launched countless award-winning projects for clients large and small. She is currently Digital Creative Director at FINE, a brand and digital agency with 20+ years experience in wine, hospitality, tech, architecture and financial services. And she is also the founding Director of Design Week Portland – a festival that spans design disciplines and celebrates design as one of our most-promising cultural, social, and economic resources.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in Israel, grew up in Berkeley CA, and now live in Portland OR

DID YOU GO TO DESIGN SCHOOL?
I’m a Parsons dropout

LEFTY OR RIGHTY?
Righty

MORNING PERSON OR NIGHT OWL?
Insomniac

FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
Liz Lemon

ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I imitate all the voices from my kid’s favorite shows to amuse her. Does that count

FAVORITE BOOK?
Tiny Beautiful Things by Cheryl Strayed. I usually favor novels, though, because they convey more about the human condition than non-fiction

FAVORITE MOVIE?
Ruby in Paradise, Ronin, Radio Days

FAVORITE TV BINGE WATCH?
RuPaul’s Drag Race

FAVORITE SOCIAL MEDIA PLATFORM?
Coffee date with a friend

FAVORITE FINE ARTIST?
Jenny Holzer, Yoko Ono, Cindy Sherman, Tara Donovan, Maya Lin, Elinor Carucci

FAVORITE CHARITY?
Polaris Project, Partners in Health, Planned Parenthood

FAVORITE FREE TIME ACTIVITY?
Movies and naps

COLLECT ANYTHING?
I have hoarder tendencies, so I’m careful about how much stuff I bring into my life

COLOR USED MOST OFTEN IN YOUR DESIGN?
I’m drawn to red and yellow in my self-directed work. In client work, it’s important to stay open to whatever serves the project goals

TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
I write a lot of email in Helvetica, which is now my dominant design medium

DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
Most of my client work is digital, but I do flirt with print sometimes via my extracurriculars. A lot of the community work I do has artifacts: programs, posters, signage

DESIGN MENTOR/INSPIRATION/HERO?
Tibor Kalman

GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Intuition

ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Do everything the long, hard, stupid way

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Probably a politician

A MANTRA OR SAYING YOU LIVE BY?
Surround yourself with people who are smarter than you

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