Claudia Roeschmann

PTW2020_ROESCHMANN

PROFESSOR, HEAD OF COMMUNICATION DESIGN, TEXAS STATE UNIVERSITY
OWNER, ROESCHMANNdesign, SAN MARCOS TX

Claudia Roeschmann runs the Communication Design program in the School of Art and Design at Texas State University and is the graduate advisor for the MFA program, a non-traditional low residency program that utilizes emerging technologies to support digitally engaged learning. She brings 20+ years of international design experience and strategic entrepreneurial thinking to the university where she teaches typography, editorial and typeface design, as well as entrepreneurship. She gets excited about international and cross-disciplinary projects, and speaks at conferences about typography, design thinking and digitally engaged learning. Originally from Germany, Claudia moved to New York in the 90s to work for Vignelli Associates before moving to Austin with her husband, where she runs ROESCHMANNdesign, a studio focused on brand experiences for non-profit clients. She holds a BFA and MA from the Hochschule für Künste, Bremen, and an MFA from Texas State University.

THE FUTURE OF THE GRAPHIC DESIGN BUSINESS?
Design is key to the success of every company – not only in the classical sense of branding, product and package design, but it also plays a key leadership role in innovation, entrepreneurship, and entire customer experience. To be successful today, designers must not only know how to tactically design a “thing” but also be skilled developing and executing strategies. This requires a solid understanding of business and other disciplines as well. Design education must prepare students to think interdisciplinary and to use design as a key differentiator to impact major business decisions. Achieving this level of intersectionality needs an unprecedented collaboration between industry and academia utilizing technological advancements potentially rethinking policies and approaches.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Zeven, Germany / Austin TX

A DESIGN HERO?
Massimo Vignelli

FAVORITE SOCIAL MEDIA?
YouTube

FAVORITE TELEVISION BINGE WATCH?
Friends

FAVORITE PODCAST?
99percentinvisible

FAVORITE BOOK?
Grid Systems (by Josef Müller Brockmann)

FAVORITE MOVIE?
Helvetica

FAVORITE FINE ARTIST?
Too many to just list one

FAVORITE CAUSE/CHARITY?
American Cancer Foundation

FAVORITE FREE TIME ACTIVITY?
Swimming + Sailing

IF YOU WERE NOT A DESIGNER?
Architect, Veterinarian or Somelier

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