Jamie McCathie

PTW2020_JAMIEMCCATHIE

EXECUTIVE CREATIVE DIRECTOR
TURNER DUCKWORTH, SAN FRANCISCO CA

A veteran at Turner Duckworth for over 13 years, Jamie spent the first half of his career at the London Studio working with a long list of brands and collected many industry accolades. Now heading up multiple creative teams in San Francisco, Jamie has led projects with brands as diverse as Metallica, Coca-Cola, Corona, Skyy, Oreo, Walmart and Hornitos.

THE FUTURE OF THE GRAPHIC DESIGN BUSINESS?
My biggest challenge is demystifying our industry’s jargon and helping clients understand that the term ‘creative’ doesn’t just mean advertising (as it is so often referred). I’ll continue to educate and fight for the value of smart design and hopefully persuade everybody we do more than make stuff look pretty.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Bristol, England / Oakland CA

DID YOU GO TO DESIGN SCHOOL?
Somerset College, a kick-ass little art school in a small rural town South West of England

A DESIGN HERO?

FAVORITE SOCIAL MEDIA?
WhatsApp is a must for people who emigrated

FAVORITE TELEVISION BINGE WATCH?
Currently South Park, We Bare Bears and The Crown

FAVORITE PODCAST?
Russell Brand/Under the Skin

FAVORITE BOOK?
I Want My Hat Back, a family fave

FAVORITE MOVIE?
Disney’s Robin Hood. Also my nomination for best soundtrack.

FAVORITE FINE ARTIST?
Rothko. The room in the Tate Modern is magic

FAVORITE CAUSE/CHARITY?
Sophie Lancaster Foundation

FAVORITE FREE TIME ACTIVITY?
Playing music in my band or hanging with my family

IF YOU WERE NOT A DESIGNER?
Contractor; I like problem solving

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