Nicte Cuevas

PTW2020_NICTECUEVAS

NICTE CREATIVE DESIGN, LLC
SAN ANTONIO TX

Nicte Cuevas is a recognized Graphic Design and Brand Strategist who empowers businesses by amplifying the brand’s unique positioning while connecting to their audience. Her passion for branding has led to work with several national and international companies through massive rebrands. As a LinkedIn Author, Nicte is driven to help a global audience of professionals and brands amplify their value to build a lasting connection. Being a military spouse further supports her value system, which is to make the best of every moment with determination. These values infuse her work, motivating her to provide personalized attention to each of her clients while delivering high-value results. As the principal at Nicte Creative Design, she infuses her experience to catapult compelling brands while fulfilling her own mission to use design as a catalyst for positive change. Nicte has applied this when working with brands including Adobe Creative Cloud; Adobe Spark and Twitter Business; LinkedIn; a Purina partnership (with Dogs on Deployment); and the Houston Zoo.

THE FUTURE OF THE GRAPHIC DESIGN BUSINESS?
The rise of AI has created some fear around job loss, but it’s actually advanced the way we work. We’re now drastically reducing production time — allowing us to focus more on amplifying our creativity and developing a deeper connection with our audience. Technology will always change. That means we need to always learn new things, and remain ready to adapt. Brands want to captivate and connect with their audience — the ROI of design is not in pretty pixel pushing — it’s in bridging a communication gap through our visual language.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born Mexico City / Raised in Venezuela / Live in beautiful San Antonio TX

A DESIGN HERO?
I’ve been loving Chris Do’s drive to empower our design community

FAVORITE SOCIAL MEDIA?
Instagram but LinkedIn is right next to it

FAVORITE TELEVISION BINGE WATCH?
Planet Earth but then The Witcher came along …

FAVORITE PODCAST?
Building a Story Brand with Donald Miller

FAVORITE BOOK?
From Poop to Gold by the Harmon Brothers

FAVORITE MOVIE?
Any Pirates of the Caribbean movie

FAVORITE FINE ARTIST?
I loved Frida since I was a young teen

FAVORITE CAUSE/CHARITY?
My son is a former micro-preemie, I love March of Dimes

FAVORITE FREE TIME ACTIVITY?
As a working mother, a moment of silence

IF YOU WERE NOT A DESIGNER?
I’d probably travel to colorful places.

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