Sarah Berkheimer

PTW2020_SARAHB_1

DESIGN DIRECTOR
CACTUS, DENVER CO

Sarah is a thinker, a listener, an illustrator, a communicator and a puzzle solver, and she taps into all these skills as a designer at Cactus. She has worked in the advertising world for more than 15 years as a designer, art director, digital artist, and illustrator with clients such as Geico, Oreo, Benjamin Moore, Odell Brewing, Sabra, Morgan Stanley, PING Golf, Vail, and Gaia. Recently, she helped rebrand a region of Utah as Greater Zion. With an approach that is thoughtful, intuitive and artistic, Sarah meets creative challenges with a paradoxical blend of pragmatism and inventiveness. She never fails to check all the necessary boxes, but also questions each one along the way. The result is phenomenal work that resonates, engages, and seamlessly connects a brand’s story across all media.

THE FUTURE OF THE GRAPHIC DESIGN BUSINESS?
I am not a purist, I embrace change. I honestly can’t remember the last time I picked up a colored pencil. I couldn’t function without my Wacom and my Procreate and my Creative Cloud? I love technology and the amazing world it has opened for designers and illustrators in particular. I am excited to see how future technology will continue to enrich our field and allow artists to grow, explore and redefine their craft.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Denver, as any Colorado native knows, it’s a deep source of pride / two-decades of meandering and back in Denver again

A DESIGN HERO?
Keith Haring. His bold, graphic style taught us that something can be bright and colorful and playful and silly while still conveying a profound meaning.

FAVORITE SOCIAL MEDIA?
Instagram, thecoolhunter

FAVORITE TELEVISION BINGE WATCH?
The Great British Baking Show

FAVORITE PODCAST?
I’m an Audible gal, myself

FAVORITE BOOK?
Brandon Sanderson’s Mistborn series

FAVORITE MOVIE?
Die Hard

FAVORITE FINE ARTIST?
Shel Silverstein. I know most consider him an author, but his illustration is why I’m in the field I’m in.

FAVORITE CAUSE/CHARITY?
Race for the Cure

FAVORITE FREE TIME ACTIVITY?
Running, skiing, baking. Or, I guess running and skiing because I love baking.

IF YOU WERE NOT A DESIGNER?
When I grow up, I want to illustrate children’s books

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