Steve Crafts

PTW2020_STEVE_CRAFTS

CHIEF CREATIVE OFFICER & PARTNER
PLACE CREATIVE COMPANY, BURLINGTON VT

Steve Crafts is the founding Partner and Chief Creative Officer at Place Creative Company a brand development firm located in Burlington VT. He founded Place in 2001 with the single-minded goal of bringing a more human and “brandcentric” approach to marketing. “We wanted to cut through the big agency red tape and create more authentic and soulful brands for our clients. Being from Vermont is a big part of that. It gives us a unique perspective, especially when working with national brands.” Steve has led integrated campaigns for Rossignol, Pete & Gerry’s Organic Eggs, Darn Tough Vermont, Bag Balm, and New-Skin.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Charlottesville VA / grew up in upstate New York/live in Burlington VT

A DESIGN HERO?
My professors from Syracuse University: Ken Hines, Bob Cooney and John Milligan

FAVORITE SOCIAL MEDIA?
Strava

FAVORITE TELEVISION BINGE WATCH?
Any type of Rock Documentary. We can learn a lot from Musicians and their Producers. It’s all about creating something from nothing.

FAVORITE PODCAST?
Fresh Air, NPR

FAVORITE BOOK?
Pretty Much Everything by Aaron Draplin. (His “Very Vermont” poster features a logo I designed!)

FAVORITE MOVIE?
It’s a Wonderful Life

FAVORITE FINE ARTIST?
David Byrne

FAVORITE CAUSE/CHARITY?
Skiing changed my life so I find it really enriching to help other people gain access to it. Being connected to the outdoors can really build you up as a person and build community too.

FAVORITE FREE TIME ACTIVITY?
Skiing

IF YOU WERE NOT A DESIGNER?
I’d be teaching skiing, farming or leading bike tours. Really anything outdoors!

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