C. Andon Guenther

PTW21-C-ANDON-GUENTHER

FOUNDER AND CREATIVE DIRECTOR
ANDON GUENTHER DESIGN LLC (AGD), DENVER CO

C. Andon Guenther is the founder and creative director of the award-winning creative design agency Andon Guenther Design LLC (AGD). Andon graduated from the Rocky Mountain School of Art & Design in 2001 with a BA in Advertising Design and a BA in Illustration. During his over 18 years of professional experience, he has developed brand identities, brand strategies and positioning, graphic design, creative direction, programming, and consumer experience design for all manner of brand touchpoints. Andon has worked with global brands such as Red Bull North America, Sony Pictures, Janus Funds, Sabian Cymbals, Lenovo, Denver Art Museum, Hormel Foods Corporation, Relapse Records, Airheads Candy, and Yogi Tea. Andon founded AGD in 2011 to be a fearless and courageous creative studio with a vision to develop iconic brands using a process that begins with in-depth consumer research that drives design decisions. AGD soon changed the Sports Nutrition CPG category’s entire visual language by bringing to the fore unapologetic, iconic, and clean design communication aesthetics. The firm has designed brand identities, packaging, tradeshow experiences, and advertising touchpoints for Dymatize Nutrition, MusclePharm, CytoSport Inc., Evolve, FitMiss, and numerous others. AGD has excelled at creating highly differentiated design solutions for diverse clients from the technology, music, entertainment, and beauty sectors, and has won numerous design awards including GDUSA, HOW, and the Internet Marketing Awards (IMAs). Andon spends any spare moments with his new daughter, going on long runs, and playing drums.

Has the pandemic changed your workplace and your workflow? Do you expect to return to pre-pandemic ways of working or will any changes become the ‘new normal’?

We are privileged to work in a profession that allows people to work remotely. However, there is no replicating the moments of insight and collaboration when working in the studio with your team. Video conferencing is not a surrogate for those small interactions when walking past someone’s desk, and a critical insight or idea is born. We cannot wait to get back to the “old normal” and work as a real, physical team again.

What do you expect 2021 to hold for graphic designers and the design business? Have the challenges of 2020 changed the way you think about your job and career or the role of design?

The pandemic and social upheaval have reminded us just how important visual communication is. Now more than ever, we must choose our clients, associates, and projects wisely and recognize that we absolutely MUST change the world for the better with every letterform we place in a composition. Whether it’s a message on a face covering or a microsite dedicated to tracking climate change, there is a mandate for universal change that starts with designers.

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