Select Comments: The Rise of Facebook and Google as Advertising Vehicles

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Get on the bandwagon’ is today’s mantra. You read it everyday. But I need to see research that proves that it actually works.

This is a truly disturbing trend. The dominance of these monopolies is warping public understanding and behavior. They need more government controls and media needs to start exposing their worst abuses.

Facebook is an unfortunate platform. It is discouraging that so many people do not understand the way their personal information is being gobbled up and used for targeted marketing. Since I personally spend time looking at other media and media outlets, I do value those options over Facebook due to their content and integrity. However, due to the reach and targeted nature of Facebook, I cannot deny its value to advertisers. – Donna Huff, Graphic Designer, Solve

The oversaturation of these platforms leads to a natural numbness and blocking out of the ads.

It’s a joke. Yes, people spend time on these sites but they are really not in a buying frame of mind. My experience is that taking ads or boosting posts is largely a waste of money. The promise is cheap and easy targeting of media; the delivery is thin gruel.

The digital reach is deep, but what tangible elements arrive at the other end of the experience for consumers? Packaging, hang tags, business cards, etc. Great brands connect digital and print so the consumer experience is seamless, interesting and delightful.

Fake news, spam, clickbait, data misuse, ugh!

Facebook and Google are just another way to get the word out. Traditional forms of advertising and marketing are just as viable in today’s market.

The shift is toward digital. This does not surprise me. And the price is right!

While digital communication and advertising may be a quicker way to get the word out, it is also forgotten just as quickly.

There will always be an edge for digital over print. The efficiency of readily available content is unbeatable. However, digital advertising will never be able to fully take the place of print. There will always be some percentage in the ad market for both.

I honestly think that advertising, as we know it should end. A study, as reported by Eric Qualman, states that social media through social influencers and peer-to-peer interaction influences 93% of buying decisions. In other words, people share what they like on social media. That is what ultimately sways people’s buying decisions.

We use social media to keep our students informed – its more successful than print

I work for a company that sells business to business; Facebook isn’t so good for that but Google is certainly huge.

As humans, we must do everything in our power to stop them.

I get annoyed at ads in my feed, but sometimes I bite because somehow they know exactly what I’m looking for.

I think Facebook and other digital outlets are certainly getting more scrutiny after some of the fake news and other issues that have come out recently. We will see how that affects things.

Targeted advertising has moved to the extreme level. I feel this tactic excludes customers who don’t yet know about your product.

My experience with both Facebook and Google indicate a monetized benefit for brands that would support their other marketing efforts. I don’t think either is the ‘silver bullet’, but do introduce the brand to the un-initiated and continue the conversation with the loyalists.

I personally ignore any and all ads on Facebook. I will not buy from a company using Facebook for advertising because I don’t trust that it’s a real company and not a scam.

FB and Google have too much of a stronghold on the ad market and start filtering the same campaigns over and over again. Without other outlets to provide diverse perspectives, it becomes homogenous and dilutes campaigns rendering them ineffective.

This is definitely problematic, since they use algorithms that are not transparent to create hierarchies of importance. On the other hand, they dominate because of size and there are still many other outlets.

Given recent events, I would argue that both have lost trust with users. We need more transparency of how user info is shared or not. Clearer (less legal) policies need to be written for consumers.

It’s true that most other media is being ignored, which is a shame. I love designing ads. The added Google Posts are a plus for smaller businesses.

Unfortunately they have affected people in the wrong way because of an unprotected platform. There’s a lot of false advertising.

This is an opportunity to elevate print beyond advertising.

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