Select Comments: Print’s Place In Your Professional Life

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Touch and permanence is even more important for print projects now. Customers need a reason to pay attention to print over digital. Touch is integral to this.

Yes, print will always be important. The type of paper is vital to how the elements and readability are seen and experienced.

All of our focus groups say print remains important. People get their information from many different sources, but print is still one of them.

If you want someone to feel special you should send them something they can hold. For example an invitation in an envelope or a simple postcard they can reach for in their physical mail box.

Since some of our customers prefer to see something in hand, we still print full catalogs. These in particular need touch and feel, longevity and readability as important values. The customer experience with our materials is extremely relevant.

Paper textures and print finishes are still important; feel matters, always.

Many people still want to see and feel a well-designed print piece. It seems to signify that the client or product has permanence and isn’t as fleeting as online or digital pieces.

I personally love print. The quality of paper and the feel of it in your hands really elevates the work, and that’s something you can’t get from digital.

I work for entertainment-based clients. Those that have an older clientele — theater, classical music — always want print in the mix.

Packaging is a big part of our customer experience; and other printed pieces like sales sheets and brochures help our sales teams interact with distributors, channels sales and end users.

Print is more important where I live. My clients prefer it.

Yes, print is still very important, at least for the types of assignments I receive.

To me and my clients, print is the most effective.

Our expertise in ‘special packaging’ for music design and brochures, books, etc. have won many design awards; we were nominated for a 2019 National Design Award.

As a design educator I’m constantly guiding my students in their print decisions. The ‘aahh’ moment usually happens in their design process when they finally see the end product in print after working on it for weeks on screen. That’s the moment when they become better designers — print makes it real.

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