As a designer, you absolutely need a strong digital portfolio to prove your street cred and showcase your skills. But what should you include and how do you make a portfolio that stands out when you’re searching for a job? Before you present your work to a potential employer, check out these examples and follow the tips below:
Select Your Strongest Samples.
Choose anywhere from seven to 10 recent items that represent your core strengths, industry experience and technical abilities. Start and finish with your best work, and customize the content to the opportunity.
Create Clear Categories.
Decide whether to format your portfolio by industry or media specialty, or in chronological order. If you’re an entry-level creative, start with your most recent work to highlight your professional progress.
Showcase Your Style.
Your portfolio gives hiring managers a sense of who you are. Match the design of your portfolio to your personal brand, and make sure you are being “you,” while also highlighting your adaptability and creativity.
Consider The User.
You want prospective employers to have an enjoyable experience when reviewing your work. Test your portfolio for intuitive navigation and make sure it functions properly on all web browsers and platforms.
Include Detailed Captions.
A well-written and compelling description of each sample can add key context about your contribution and creative process. Note details like the client or agency, main goals and challenges, and any positive results.
For additional portfolio tips, visit the TCG Blog.
The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at roberthalf.com/creativegroup.