The Museum of Contemporary Art of Georgia (MOCA GA) launches a new website and logo. The website was designed to present the museum’s content in a more visually engaging and user-friendly way while allowing for multimedia integration. The rebranding and website redesign was made possible through a generous grant from the Antinori Foundation. Those funds allowed MOCA GA to work closely with Armchair Media, an Atlanta-based creative agency, to design the museum’s new look and web site.
Using WordPress as the platform for MOCA GA’s web content management needs, the Armchair Media team designed the content to complement the physical museum experience. There is now a foundation to integrate multimedia, social media and new technologies. The new site is optimized for mobile devices so that the user experience is seamless on all platforms. Philip Babb, board chair of MOCA GA, noted that not only is the website a great way to communicate the museum’s program, but it will “catapult” Georgia artists into the global art’s community. Each artist with a piece in the collection now has their very own page on the website that includes their biography, links to their CVs and images of their work. This feature is expanded for the museum’s Working Artist Program; each artist will have the opportunity to upload content and share their journey as they are creating work for their exhibition. “Our goal with the website,” says Babb, “was to create a global platform that showcases the museum, its collection and archives, and particularly the artists. The new site is dynamic and immediately interactive, reinforcing the new brand. Much like the work in the Museum, it definitely leaves an imprint in your mind.”
As for the logotype, Stefan Kjartansson, founder and partner of Armchair Media says: “The new logo is a concentration on words and images.
The typeface, which we modified specifically for MOCA GA, is bold, and serves as the perfect canvas to the image. The ‘strike through’ images are actual pieces from the Museum’s collection. It has a certain provocative intrigue that creates a sense that we believe will lure the community into the physical museum.”