Updated Crane Swatchbook Shows Expanded and Refreshed Collection
Mohawk Fine Papers has released an expanded and refreshed line of Crane Pure Cotton Papers. In 2018, Mohawk began a new chapter with the acquisition of Crane’s Stationery. Since then, the two businesses have come together to form a team of dedicated craftspeople committed to stewarding Crane’s 200-year paper making legacy. In developing the updated Crane Papers portfolio, product and marketing teams at Mohawk collaborated to create products that celebrate heritage while serving the current and future uses of paper.
Melissa Stevens, Chief Revenue Officer at Mohawk, said the partnership has been a success from the start. “Mohawk has always had craftsmanship at its core, and Crane was built on a legacy of cotton paper making,” Stevens said. “The combined knowledge and artistry at these two companies opens up remarkable possibilities for innovation.”
The refreshed Crane Cotton Papers portfolio includes:
- CRANE’S LETTRA LETTERPRESS: Crane’s Lettra fueled the rebirth of artisanal letterpress printing. Recognized for its lush cotton surface and handmade quality, Lettra’s Letterpress finish is the industry’s first choice for impact printing processes like letterpress, engraving, blind embossing, and foil stamping.
- NEW CRANE’S LETTRA IMPRESS: Lettra Impress finish expands the possibilities for printing on cotton papers. Optimized to complement the newest digital presses, Impress finish will also perform effortlessly on offset or any of the impact processes traditionally associated with cotton papers. This new finish includes several color options, including three fresh pastel shades and Dark Black.
- NEW CRANE’S LETTRA IMPRESS DUPLEX: Constructed from Lettra Impress Pearl White and Dark Black, Lettra Impress Duplex is a show-stopping sheet with all the versatility of single-ply Lettra Impress in a two-shade sheet.
- CRANE’S CREST: For over a century, Crane’s Crest has been synonymous with the finest stationery, distinguished by its crisp, cotton feel and subtly tactile elegance. Available in 4 nuanced, natural finishes, Crane’s Crest is the perfect choice for letterhead, personal stationery, business cards, and any project where materials matter..
All the paper are represented in a new Crane Papers Swatchbook that is said “to contain the most comprehensive and versatile collection of pure cotton papers on the market today.” Every color, finish, and basis weight available is represented across four stunning waterfalls of paper swatches; the new swatchbook also features stock listings and details for each of the grades. The Crane Papers swatchbook is designed by Hybrid Design of San Francisco CA and printed by Fey Printing with letterpress prints printed by The Occasions Group.