Digital agency Kettle has created a cross-channel global campaign for Persol Eyewear that uses the sleek and future facing aesthetic of modern architecture to draw attention to the contemporary design and craftsmanship of Persol’s latest sunglass and optical models. The campaign was shot by photographer Christopher Griffith who has worked with brands like Maserati, The New York Times, American Express and Dove.
The full campaign culminates on all of Persol’s social feeds. Individual posts alternate between three different types of content: architectural exteriors which root users in the world of the campaign; still life images of the Persol latest products; and inspirational lines of copy which speak to the principles of craft that shape contemporary architecture and the new collection. The campaign began rolling out on Persol’s social media feed in early February and will continue to be posted across multiple channels including Facebook, Instagram, Twitter, Pinterest and Tumblr.