To create a cleaner and more modern digital shopping experience in an intensely competitive environment, Walmart has teased a site redesign that will launch officially in May 2018. The redesign features a new look and feel, including an expanded color palette, more fonts, and will highlight more human elements, like relatable photography that showcases real-life moments.
Location-based data will help the site add local and personalized elements for visitors, such as a profile of the nearby store, a report on top-selling items, and information as to whether online grocery and other services are available. According to a recent blogpost by Marc Lore, President and CEO of Walmart ecommerce, “The customer is at the core of everything we do, so it won’t surprise you to hear that our customers helped us make these changes – but they weren’t the only ones. We also considered feedback from current and prospective brands as we look to continue building our assortment. With these changes, brands will have opportunities to better tell their stories on Walmart.com, including new approaches to advertising within seamlessly integrated ads.”