SCHOOL OF ADVERTISING ART (SAA)
A nontraditional student to be sure, Jake Rhinehart currently studies Applied Business in Advertising Art. His path to advertising art and graphic design began in his hometown of Dayton OH. It has since meandered through an education in history and art. In 2009, Jake earned a BA in History from Montreat College. Naturally, he went on to continue work in the garden industry, where he has over 15 years of experience. The result of his work with both plants and people has been a great appreciation of both. Most recently, Jake called Western North Carolina home. He has been fortunate to have been surrounded by a host of individuals who have shaped him, encouraged him, and made the whole design dream possible. Daily he is surrounded by an incredible concentration of inspiration at the School of Advertising Art.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
LEFTY OR RIGHTY?
MORNING PERSON OR NIGHT OWL?
I’m really more of a brunch person.
FICTIONAL OR HISTORICAL CHARACTER YOU’VE ALWAYS IDENTIFIED WITH?
Bilbo Baggins ‒ foodie, enjoys creature comforts, prefers on-the-job training
ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I’m a pretty decent whistler.
FAVORITE CHILDHOOD TV SHOW?
A toss-up between The Price Is Right and He-Man
LAST BOOK YOU READ?
Fortunately, the Milk
A dog that looks like a potato
WHAT LANGUAGES ARE YOU FLUENT IN?
Nacho Libre, O Brother, Where Art Thou, Hunt for the Wilderpeople
FAVORITE FINE ARTIST?
Monet, Manet, the Glasgow Boys
Dr. John Wilson Community Garden
FAVORITE FREE TIME ACTIVITY?
Most forms of movement
Probably something about my beard
DO YOU COLLECT ANYTHING?
Bottlecaps ‒ attached to bottles. And their contents.
COLOR USED MOST OFTEN IN YOUR DESIGN?
I don’t know that I have a go-to; whichever suits the design.
TYPEFACE USED MOST OFTEN?
Futura, Avenir, and Bebas Neue
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Research and concept development/lists
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
I think, sad.
A MANTRA OR SAYING YOU LIVE BY?
Speaking as a perfectionist: Done is better than perfect.