Marcus Lim

STW21-MARCUS-LIM

SCHOOL OF VISUAL ARTS (SVA)

Marcus Lim is a Senior majoring in Advertising. Born and raised in Singapore, he moved to the Big Apple to have his bite of the advertising scene. His earliest memory of advertising was watching an old Cadbury Chocolate commercial (Wouldn’t It Be Nice) and realizing people actually did this professionally and had fun with it. He was fed some chocolate-filled content, and was hungry for more. He loves the creative challenge of modern advertising and knows how to handle the heat (a skill he’s picked up living in tropical Singapore.) He aims to bridge the gap between brand and consumer, and believes the greatest tool for any creative brief is fostering human connection. He’s looking forward to where his passion takes him; already packed and strapped in for the ride.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?

Born in Singapore, living in New York.

STUDYING ON CAMPUS OR ONLINE?

On campus, though online hasn’t been too bad.

MORNING PERSON OR NIGHT OWL?

All-day Energizer Bunny

FAVORITE MOVIE?

Her by Spike Jonze

FAVORITE BINGE WATCH?

Parks and Recreation

FAVORITE SOCIAL MEDIA PLATFORM?

Instagram, It’s the only one I use

FAVORITE PODCAST?

Talking to Ourselves with Omid Farhang

FAVORITE FINE ARTIST?

Does Warhol count?

FAVORITE BOOK?

Harry Potter. All of them.

FAVORITE CHARITY OR CAUSE?

ACLU

FAVORITE FREE TIME ACTIVITY DURING THE PANDEMIC?

Expanding my Lego collection

HAVE THE CHALLENGES OF 2020 CHANGED HOW YOU THINK ABOUT GRAPHIC DESIGN AND DESIGNERS?

If anything, I think creative people are the bridge necessary to help make sense of the world.

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