Surveys
48th annual
print design survey
sponsored by Adobe
Print and paper advocates in business and industry are analyzing the data, marshalling the facts, building their case, providing their proofs. In the face of the online wave, they are making highly cerebral arguments to promote print as a logical and strategic part of today's communications marketplace. Among them: print provides a high ROI, print drives online traffic, print periodical readership is actually growing, print readers spend more time per advertisement or per page, print reaches demographics not on the grid, print is sustainable and tree-friendly.
24th annual
stock visual survey
sponsored by iStockphoto
a close up look at the state of stock
More creative professionals are using more stock imagery for more reasons in more projects with more frequency than ever before.
type reader survey
sponsored by Veer
For those who value type and respect its communicative power, there is good news in the results of our 2010 Type Survey for Designers.
First, more than nine-in-ten graphic design professionals have purchasing influence over type in their firms, agencies or departments. Second, the leading reason designers choose a typeface is its ability to communicate a message of the project or client for which it is purchased. Third, creatives have a deeply-rooted sense of type's importance in graphic communications and send a ringing message that type still matters in a most transcendent way. And, fourth, our readers reject the cheap and easy fix of “free” fonts, affirming the adage that quality matters and “you get what you pay for.”
