TimesTalks, a live conversation and performance series organized by The New York Times, introduces a new identity developed by the New York office of Base. With lots of type and color options, the system is flexible within a coherent system.
Base Design is responsible for the new look and feel of Terminal 4 at the John F. Kennedy Airport in NYC. It’s intended to take much of the stress out of the pre-flight experience. The project includes a custom typeface that features the number “4” as a symbol and foundation of the identity.