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Tag: brand

BKHEADER

JKR’s Tasty Burger King Rebrand

Fresh, Top Stories December 23, 2020January 15, 2021 Ilana Greenberg

Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.

TAMMY_00A1

Taamrat Amaize Joins COLLINS

People, Top Stories December 4, 2020December 9, 2020 Ilana Greenberg

Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.

HUZZAHFEATURE

BrandOpus Punctuates Seltzer Innovation!

Package Design USA (PDUSA), Top Stories November 5, 2020November 21, 2020 Ilana Greenberg

BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.

MORTONSALTFEATURE

Chase Adds Modern Flavor To Morton Salt

Package Design USA (PDUSA) October 12, 2020October 30, 2020 Ilana Greenberg

Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.

CHAMP

Madwell Brands Discreet DTC Condoms

Fresh August 13, 2020September 3, 2020 Ilana Greenberg

Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.

NESTLE

Nesquik Packaging Simplified

Fresh July 28, 2020August 13, 2020 Ilana Greenberg

Chase Design Group helps refocus the brand and give it higher shelf impact with a new rendition of the Quiky mascot.

RICK

Rick Caballo: Technology Can Be A Gift…And A Curse

Blog June 10, 2020June 30, 2020 Ilana Greenberg

While technology has streamlined the design process, co-founder of Dead Horse Branding, Rick Caballo, believes that overdependence on technology leads to inauthentic solutions.

CREATIVE CLOUD

Adobe Refreshes For Better Navigation

Fresh June 7, 2020June 10, 2020 Ilana Greenberg

Adobe has begun to roll out updates to their brand identity to ensure that customers find their products easy to navigate and understand.

GOLDSTEIN1

Botanicals Featured in PROCure Packaging

Package Design USA (PDUSA) January 30, 2020January 30, 2020 Ilana Greenberg

Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.

MEANZBEANZ

Heinz: Vegan Isn’t All Kale and Quinoa

Package Design USA (PDUSA) January 8, 2020 Ilana Greenberg

The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.

PEPSI

Pepsi Likes New Tagline For 2020

Fresh December 14, 2019January 13, 2020 Ilana Greenberg

Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.

B&B STUDIO - OATH - 2 LR

Oath Graphics Emphasize Creative Expression

Package Design USA (PDUSA) December 7, 2019 Ilana Greenberg

OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.

FOX_TROLLBACK_1

Trollbäck Breaks Down FOX Logo

Fresh, News December 6, 2019December 6, 2019 Ilana Greenberg

Trollbäck+Company broke down the FOX Entertainment brand and logo in order to reimagine it.

TM_BARBAGIOVANNI_KRUS

Women Design Directors Expand ThoughtMatter Leadership Team

People December 6, 2019December 6, 2019 Ilana Greenberg

New York-based brand design studio ThoughtMatter has named Wednesday Krus and newcomer Samantha Barbagiovanni as Design Directors to help lead an already predominantly female team.

CHICAGOFIRE

New Chicago Fire Logo Ignited

Fresh, Top Stories December 4, 2019December 6, 2019 Ilana Greenberg

The new logo for the Chicago Fire Football Club was designed by Doubleday & Cartwright. It features a mirrored icon in which flames are inverted to become a crown.

HUDSON

Siegel+Gale Travels With Hudson

Fresh December 4, 2019December 16, 2019 Ilana Greenberg

Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.

VITACOCO

Interesting Development Gets Real For Vita Coco Brand

Package Design USA (PDUSA) November 22, 2019 Ilana Greenberg

Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.

S3-SPOTIFY_MANCHESTER_STATION_GATEWAY--DEFAULT--1280

Spotify Ads Evoke Nostalgia For Classics

Fresh October 6, 2019October 7, 2019 Ilana Greenberg

Created by Who Wot Why, a UK Spotify campaign features a series of quirky ads that target an audience of listeners who grew up from 1979 to 1999.

BURGER LOBSTER 11

Murals Help Restaurant Claw Its Way To Top

Fresh October 5, 2019October 6, 2019 Ilana Greenberg

Burger & Lobster reveals a series of murals created by brand design agency Vault49 to help the New York restaurant stand out in the Flatiron District.

NOGRONI-1

Pearlfisher Says Yes To NOgroni®

Package Design USA (PDUSA), Top Stories September 23, 2019November 4, 2019 Ilana Greenberg

The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.

MARIES

Chase Design Illustrates Marie’s Gourmet Sub-Brand

Package Design USA (PDUSA) September 17, 2019 Ilana Greenberg

Today’s desire for healthier alternatives and adventurous flavors led to the creation of Marie’s first sub-brand with naming and design by Chase Design Group.

JUST

Frank Collective Campaign Just Works

Fresh September 10, 2019October 9, 2019 Ilana Greenberg

Justworks and Frank Collective have developed a campaign that emphasizes the importance of workplace happiness for the HR tech company.

UNTITLED-3

Son Honors Mom With Perfect Toffee

Package Design USA (PDUSA) September 9, 2019September 29, 2019 Ilana Greenberg

One Zero Charlie has created the brand and identity for Mom’s Perfect Toffee, an ode to a son’s love of his mother and her toffee-making secrets.

KASIAKAROLAK

Karolak Is Gender Equality Manager At One Club

News, People September 5, 2019September 5, 2019 Ilana Greenberg

The One Club has named Kasia Karolak the Gender Equality Program Manager, a new role at the non-profit.

DORITOS

Goodby Silverstein Crunches Doritos Name

Fresh, Package Design USA (PDUSA) September 1, 2019October 6, 2019 Ilana Greenberg

Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.

3CANS

Switch Brews New Brand for Lone Star Beer

Package Design USA (PDUSA) August 12, 2019August 12, 2019 Ilana Greenberg

Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.

WALLPAPER

Spaeth Hill Launches Apollo At The Park Logo

Fresh August 2, 2019August 3, 2019 Ilana Greenberg

To commemorate the 50th anniversary of the moon landing, the Smithsonian’s National Air and Space Museum launched an ‘Apollo At the Park’ campaign and enlisted Spaeth Hill to design the logo and branded package.

MONOTYPE

Expanded Monotype Services Help Brands Better Express Themselves

Products + Papers July 9, 2019 Ilana Greenberg

Monotype has expanded its professional services offerings from the Monotype Studio to better help brands define, design and express their voices through type.

MIKE

Compadre Bolsters Creativity With Doss and Saulitis

People June 20, 2019June 27, 2019 Ilana Greenberg

Creative marketing agency Compadre bolsters its creative team with the additions of Curtis Doss and Mika Saulitis.

VOLKS

Volkswagen Engineers Atonement Into New Branding

Fresh June 18, 2019June 27, 2019 Ilana Greenberg

Volkswagen is addressing its emissions reporting scandal and introducing a “Drive Bigger” branding that looks to a positive and sustainable car-making future.

SRG-JAMBA-FEAT2

SRG Refreshes ‘Jamba’ and Redesigns Stores

Interactive Design, Package Design USA (PDUSA), Top Stories June 12, 2019July 9, 2019 Ilana Greenberg

Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.

PURPLE

‘Glowing Glowing Gone’ Climate Challenge

Blog May 30, 2019June 27, 2019 Ilana Greenberg

Adobe Stock is partnering with the Pantone Color Institute and nonprofit organization The Ocean Agency on a campaign called Glowing Glowing Gone to raise awareness and support necessary to save coral reefs.

DATADRIVEN

Must Data Science Brands Be Boring?

Fresh May 26, 2019May 28, 2019 Ilana Greenberg

Stitzlein Studio developed a warm and human brand identity for Cloudera, a rising data analytics firm, in an industry known for unemotional marketing.

FLEX

Frank Collective Names and Brands New PopCorners Offerings

Package Design USA (PDUSA) May 19, 2019May 19, 2019 Ilana Greenberg

Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.

BIRCH1

Trillion Energizes Birch Family Services

Fresh May 19, 2019May 19, 2019 Ilana Greenberg

Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities

BUD

Bud Light Toasts World Pride Month

Package Design USA (PDUSA) May 19, 2019May 19, 2019 Ilana Greenberg

In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.

ESSENTIALS

Major Revision of ‘Brand Identity Essentials’ Released

Fresh May 8, 2019June 27, 2019 Ilana Greenberg

This second edition of the massively popular original book features hundreds of new images and content.

PHONE

Handsome Designs Campus Safety App

Fresh May 7, 2019May 9, 2019 Ilana Greenberg

bthere campus safety app, designed by Handsome, collaborates with It’s On Us to push back against sexual assault on campuses.

MAGS

COE Designs Collateral While Print Guidelines Evolve

Fresh May 6, 2019May 9, 2019 Ilana Greenberg

Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.

EIGHT-CAMPING-UPDATES-GEAR-PATROL-CHAIRS

Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand

Package Design USA (PDUSA) April 20, 2019May 1, 2019 Ilana Greenberg

A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.

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GRAPHIC DESIGN USA MAGAZINE

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The ADC Annual Awards
Berthold
Type Directors Club
Academy of Art University
The One Show
Verso - Brilliantly Brighter
Sessions College BFA in Graphic Design
Artisan
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