Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.
Tag: brand
Madwell Brands Discreet DTC Condoms
Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.
Nesquik Packaging Simplified
Chase Design Group helps refocus the brand and give it higher shelf impact with a new rendition of the Quiky mascot.
Rick Caballo: Technology Can Be A Gift…And A Curse
While technology has streamlined the design process, co-founder of Dead Horse Branding, Rick Caballo, believes that overdependence on technology leads to inauthentic solutions.
Adobe Refreshes For Better Navigation
Adobe has begun to roll out updates to their brand identity to ensure that customers find their products easy to navigate and understand.
Botanicals Featured in PROCure Packaging
Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.
Heinz: Vegan Isn’t All Kale and Quinoa
The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.
Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
Oath Graphics Emphasize Creative Expression
OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.
Trollbäck Breaks Down FOX Logo
Trollbäck+Company broke down the FOX Entertainment brand and logo in order to reimagine it.
Women Design Directors Expand ThoughtMatter Leadership Team
New York-based brand design studio ThoughtMatter has named Wednesday Krus and newcomer Samantha Barbagiovanni as Design Directors to help lead an already predominantly female team.
New Chicago Fire Logo Ignited
The new logo for the Chicago Fire Football Club was designed by Doubleday & Cartwright. It features a mirrored icon in which flames are inverted to become a crown.
Siegel+Gale Travels With Hudson
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
Interesting Development Gets Real For Vita Coco Brand
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
Spotify Ads Evoke Nostalgia For Classics
Created by Who Wot Why, a UK Spotify campaign features a series of quirky ads that target an audience of listeners who grew up from 1979 to 1999.
Murals Help Restaurant Claw Its Way To Top
Burger & Lobster reveals a series of murals created by brand design agency Vault49 to help the New York restaurant stand out in the Flatiron District.
Pearlfisher Says Yes To NOgroni®
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Chase Design Illustrates Marie’s Gourmet Sub-Brand
Today’s desire for healthier alternatives and adventurous flavors led to the creation of Marie’s first sub-brand with naming and design by Chase Design Group.
Frank Collective Campaign Just Works
Justworks and Frank Collective have developed a campaign that emphasizes the importance of workplace happiness for the HR tech company.
Son Honors Mom With Perfect Toffee
One Zero Charlie has created the brand and identity for Mom’s Perfect Toffee, an ode to a son’s love of his mother and her toffee-making secrets.
Karolak Is Gender Equality Manager At One Club
The One Club has named Kasia Karolak the Gender Equality Program Manager, a new role at the non-profit.
Goodby Silverstein Crunches Doritos Name
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
Switch Brews New Brand for Lone Star Beer
Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.
Spaeth Hill Launches Apollo At The Park Logo
To commemorate the 50th anniversary of the moon landing, the Smithsonian’s National Air and Space Museum launched an ‘Apollo At the Park’ campaign and enlisted Spaeth Hill to design the logo and branded package.
Expanded Monotype Services Help Brands Better Express Themselves
Monotype has expanded its professional services offerings from the Monotype Studio to better help brands define, design and express their voices through type.
Compadre Bolsters Creativity With Doss and Saulitis
Creative marketing agency Compadre bolsters its creative team with the additions of Curtis Doss and Mika Saulitis.
Volkswagen Engineers Atonement Into New Branding
Volkswagen is addressing its emissions reporting scandal and introducing a “Drive Bigger” branding that looks to a positive and sustainable car-making future.
SRG Refreshes ‘Jamba’ and Redesigns Stores
Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.
‘Glowing Glowing Gone’ Climate Challenge
Adobe Stock is partnering with the Pantone Color Institute and nonprofit organization The Ocean Agency on a campaign called Glowing Glowing Gone to raise awareness and support necessary to save coral reefs.
Must Data Science Brands Be Boring?
Stitzlein Studio developed a warm and human brand identity for Cloudera, a rising data analytics firm, in an industry known for unemotional marketing.
Frank Collective Names and Brands New PopCorners Offerings
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.
Trillion Energizes Birch Family Services
Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities
Bud Light Toasts World Pride Month
In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.
Major Revision of ‘Brand Identity Essentials’ Released
This second edition of the massively popular original book features hundreds of new images and content.
Handsome Designs Campus Safety App
bthere campus safety app, designed by Handsome, collaborates with It’s On Us to push back against sexual assault on campuses.
COE Designs Collateral While Print Guidelines Evolve
Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.
Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand
A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
VIVA GLAM Social/Charitable Campaign
M∙A∙C Cosmetics celebrates 25 years since the brand started its fight against HIV and AIDS with the launch of the iconic VIVA GLAM Lipstick.
Ueno Brands The ‘Untourist’ Travel App
Travel app Dorsia is the newest brand, website, and app to come out of creative agency Ueno’s design laboratories. The logo is tragically hip.
Is Your Brand Meeting The Modern Consumer’s Needs? Find Out.
Over the past several years, there has been a seismic change in how brands and customers interact. Monotype has developed a brief quiz that can help you assess your brand’s health.