Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.
Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.
BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.
Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.
Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.
Chase Design Group helps refocus the brand and give it higher shelf impact with a new rendition of the Quiky mascot.
While technology has streamlined the design process, co-founder of Dead Horse Branding, Rick Caballo, believes that overdependence on technology leads to inauthentic solutions.
Adobe has begun to roll out updates to their brand identity to ensure that customers find their products easy to navigate and understand.
Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.
The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.
Trollbäck+Company broke down the FOX Entertainment brand and logo in order to reimagine it.
New York-based brand design studio ThoughtMatter has named Wednesday Krus and newcomer Samantha Barbagiovanni as Design Directors to help lead an already predominantly female team.
The new logo for the Chicago Fire Football Club was designed by Doubleday & Cartwright. It features a mirrored icon in which flames are inverted to become a crown.
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
Created by Who Wot Why, a UK Spotify campaign features a series of quirky ads that target an audience of listeners who grew up from 1979 to 1999.
Burger & Lobster reveals a series of murals created by brand design agency Vault49 to help the New York restaurant stand out in the Flatiron District.
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Today’s desire for healthier alternatives and adventurous flavors led to the creation of Marie’s first sub-brand with naming and design by Chase Design Group.
Justworks and Frank Collective have developed a campaign that emphasizes the importance of workplace happiness for the HR tech company.
One Zero Charlie has created the brand and identity for Mom’s Perfect Toffee, an ode to a son’s love of his mother and her toffee-making secrets.
The One Club has named Kasia Karolak the Gender Equality Program Manager, a new role at the non-profit.
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.
To commemorate the 50th anniversary of the moon landing, the Smithsonian’s National Air and Space Museum launched an ‘Apollo At the Park’ campaign and enlisted Spaeth Hill to design the logo and branded package.
Monotype has expanded its professional services offerings from the Monotype Studio to better help brands define, design and express their voices through type.
Creative marketing agency Compadre bolsters its creative team with the additions of Curtis Doss and Mika Saulitis.
Volkswagen is addressing its emissions reporting scandal and introducing a “Drive Bigger” branding that looks to a positive and sustainable car-making future.
Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.
Adobe Stock is partnering with the Pantone Color Institute and nonprofit organization The Ocean Agency on a campaign called Glowing Glowing Gone to raise awareness and support necessary to save coral reefs.
Stitzlein Studio developed a warm and human brand identity for Cloudera, a rising data analytics firm, in an industry known for unemotional marketing.
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.
Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities
In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.
This second edition of the massively popular original book features hundreds of new images and content.
bthere campus safety app, designed by Handsome, collaborates with It’s On Us to push back against sexual assault on campuses.
Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.
A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
