With help from Pentagram, Mastercard has dropped its name from the familiar interlocking circles brand mark. The goal is to become a symbol brand like the Nike swoosh, Target bullseye, and Apple apple.
Tag: brand heritage
With help from Pentagram, Mastercard has dropped its name from the familiar interlocking circles brand mark. The goal is to become a symbol brand like the Nike swoosh, Target bullseye, and Apple apple.